The Korean Journal of Consumer and Advertising Psychology, Korean Society for Consumer and Advertising Psychology

Ju hyun Kim(SKK Business School, SungKyunKwan University)

Korean Society for Consumer and Advertising Psychology Vol.26 No.4, pp.413-431

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Byunghwa Yang(Kangwon National University)

Korean Society for Consumer and Advertising Psychology Vol.26 No.4, pp.433-465

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Su-Yong Jang(Dept. of Industrial and Advertising Psychology, Daejeon University)

Korean Society for Consumer and Advertising Psychology Vol.26 No.4, pp.467-496

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Yun Il Choi(Department of International Business, Graduate School of Pan-Pacific International Studies, Kyung Hee University)

Korean Society for Consumer and Advertising Psychology Vol.26 No.4, pp.497-530

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The Korean Journal of Consumer and Advertising Psychology Korean Society for Consumer and Advertising Psychology